Tools & Strategies for Growth
These articles cover multiple tools and look at cases of growth.
-
How to use LinkedIn Ads for ABM
LinkedIn Ads can be leveraged to build exposure and brand recall in your ABM campaigns
-
Outbound GTM Stack
Your Outbound GTM Stack includes a CRM, a Sales Engagement Platform, an optionally separate Email outreach platform, and a Lead Enrichment platform.
-
Architecting an SEO AI Agent
We look at the standard SEO workflow, and how we can design an SEO Agent that performs all actions from keyword research to content generation
-
Growth Hacking & Ladder of Engagement
Growth Hacking is a process of identifying the right levers to build your product's retained users
-
Why Founders should build SEO from Day 1
SEO builds solid value long-term, and can be the most reliable channel to drive demand
-
How Marketers Can Leverage Trust Review Platforms
Leverage CS reps' relationships with customers, to build stronger credibility on G2, TrustRadius, Capterra & Trustpilot platforms
-
T2D3: The Growth Gold-Standard for SaaS Businesses
T2D3 growth model suggests a playbook for SaaS businesses to grow their business by 72x over 5 years
-
Understanding MEDDIC framework in B2B sales
MEDDIC framework enables Sales leaders to frame buyer's pain points, KPIs & buying committees
-
Build a data-powered sales team with Clay as your cornerstone
Clay enables GTM teams to integrate multiple data sources to create data-rich marketing campaigns
-
Email marketing concepts - deliverability & spam filters
Achieve high open rates & clicks by mastering Email deliverability fundamentals
-
Marketing workflows that work in SaaS
Run marketing programs at scale by leveraging Inbound, Outbound & ABM workflows effectively
-
The paradigms of CRMs - Sales-driven, Marketing-driven, and now Customer driven
We compare the evolution of the CRM - from across Salesforce, Hubspot and new-age CRMs such as Attio
-
The Ultimate Guide to B2B SaaS Metrics: Understanding ARR, ACV, and Beyond
A deep dive into the key metrics that drive B2B SaaS valuations, featuring real-world examples from Atlassian, Salesforce, and HubSpot
-
Crafting an Ideal Customer Profile
Take the first step to achieve Product-Market fit by deeply understanding your customer's pain points & Jobs to be done
-
Understanding Value Propositions and Jobs-to-be-Done: A Guide for B2B SaaS
A value proposition is a clear statement that explains how your product solves customers' problems, delivers specific benefits, and tells the ideal customer why they should buy from you
-
Gong: Revolutionizing Revenue Operations Through AI
Gong helps RevOps teams cut through the noise, and focus on actual actionables to grow revenue
-
What is Growth Hacking - Reading Sean Ellis' book
Growth hacking is about rapid experimentation - looking for and identifying growth levers
-
Designing a Sales-Driven Vertical SaaS GTM strategy for North America
Designing a Sales-Driven Vertical SaaS GTM strategy for North America
-
Design an Acquisition Strategy
Design an effective User acquisition strategy, across Inbound, Paid, Referrals and Outbound
-
About.com’s rebranding to DotDash – What we can learn
-
Three Approaches to Marketing – Performance, Brand & Customer Engagement
-
An Introduction to Digital Marketing – Part 1: Search Engine Optimisation
-
Holistic Marketing