Tools & Strategies for Growth
These articles cover multiple tools and look at cases of growth.
-
Understanding MEDDIC framework in B2B sales
MEDDIC framework enables Sales leaders to frame buyer's pain points, KPIs & buying committees
-
Build a data-powered sales team with Clay as your cornerstone
Clay enables GTM teams to integrate multiple data sources to create data-rich marketing campaigns
-
Email marketing concepts - deliverability & spam filters
Achieve high open rates & clicks by mastering Email deliverability fundamentals
-
Marketing workflows that work in SaaS
Run marketing programs at scale by leveraging Inbound, Outbound & ABM workflows effectively
-
The paradigms of CRMs - Sales-driven, Marketing-driven, and now Customer driven
We compare the evolution of the CRM - from across Salesforce, Hubspot and new-age CRMs such as Attio
-
The Ultimate Guide to B2B SaaS Metrics: Understanding ARR, ACV, and Beyond
A deep dive into the key metrics that drive B2B SaaS valuations, featuring real-world examples from Atlassian, Salesforce, and HubSpot
-
Crafting an Ideal Customer Profile
Take the first step to achieve Product-Market fit by deeply understanding your customer's pain points & Jobs to be done
-
Understanding Value Propositions and Jobs-to-be-Done: A Guide for B2B SaaS
A value proposition is a clear statement that explains how your product solves customers' problems, delivers specific benefits, and tells the ideal customer why they should buy from you
-
Gong: Revolutionizing Revenue Operations Through AI
Gong helps RevOps teams cut through the noise, and focus on actual actionables to grow revenue
-
Design an Acquisition Strategy
Design an effective User acquisition strategy, across Inbound, Paid, Referrals and Outbound
-
About.com’s rebranding to DotDash – What we can learn
-
Three Approaches to Marketing – Performance, Brand & Customer Engagement
-
An Introduction to Digital Marketing – Part 1: Search Engine Optimisation
-
Holistic Marketing